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Flexicover
216 Pages
171 Photographs
15 x 15 cm
Rocío Mireles
Spanish edition
ISBN :
978-968-5208-47-5
2006
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If it is true that we are what we eat, then going to the supermarket is a way of constructing our personality and the way a culture forges its identity. El Súper (Ciudad de México) is a book of photographs of everyday consumer goods (from candy to salads to beer and cigarettes) which offers an excellent sampling of the classic, kitsch, unusual, and marvelous packaging and labels of contemporary Mexico. To set things in their wider context, there are also photographs of supermarkets, stores, outdoor markets, and street vendors. An essay deals with the historical background of the design of contemporary products and the alimentary habits of modern Mexico, as well as the place of Mexican products in the age of global consumerism.
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